Ghana’s breakout star Black Sherif has just hit another major milestone in his career as he’s been officially announced as one of the featured artists on Spotify’s RADAR Global Campaign — a powerful platform dedicated to spotlighting emerging talent from around the world.
RADAR Global is Spotify’s flagship artist development program, offering selected artists increased editorial support, playlist placements, global marketing campaigns, and storytelling opportunities to connect with audiences worldwide. Black Sherif’s inclusion not only amplifies his reach, but also solidifies his position as one of Africa’s most important new voices in music.
The “Kwaku the Traveller” hitmaker has had an impressive rise since his debut. His gritty lyrics, street-rooted storytelling, and blend of drill, highlife, and Afrobeats have won him fans across Africa, Europe, and the diaspora. From headlining shows in London and New York to topping charts in Nigeria and Ghana, Black Sherif has shown he’s not just a regional sensation — he’s a global force.
In a statement shared by Spotify Africa, Head of Music Strategy, Phiona Okumu, said:
> “Black Sherif represents the sound of a new Africa — bold, raw, and honest. His music transcends borders and speaks directly to the youth. We’re proud to support him on his journey.”
As part of the RADAR campaign, Black Sherif will receive featured placements across Spotify’s curated playlists, visual content promotions, and behind-the-scenes artist stories that will roll out on Spotify’s official social media channels.
In response to the announcement, Black Sherif tweeted:
> “From Konongo to the world. Grateful to be on @Spotify’s RADAR Global. Let’s go higher!”
This latest move adds to Black Sherif’s growing list of accolades and reinforces Ghana’s presence on the global music map. As fans eagerly await his next studio project, one thing is clear — Blacko is only getting started
Stay connected to eiiGhana BNW and EIIGHANA AFRICA for exclusive coverage on Black Sherif’s RADAR journey and all the latest in African music culture.
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