Dar es Salaam, June 2025 – Tanzanian music icon Lady Jaydee (birth name Judith Mbibo), renowned as the “Queen of Bongo Flava,” is celebrating 25 years at the forefront of East Africa’s music scene.
Since her debut in the late 1990s, Lady Jaydee has evolved from a rapper into a powerhouse vocalist whose influence spans the continent . Her first album, Machozi (2000), marked the start of a prolific career that now includes nine studio albums—most recently Love Sentence in 2023—and a string of chart-topping hits infused with empowering messages for women .
Throughout her journey, she has garnered acclaim with over 35 awards, including multiple Tanzania Music Awards, Kilimanjaro Music Awards, Channel O, Pearl of Africa, East Africa TV, BBC Radio, and M-Net recognitions . Notably, she set a regional record with her album Woman (2017) and broke ground as one of the first female artists to sing R&B in Swahili .
Beyond music, Lady Jaydee has been a symbol of resilience and leadership—hosting The Voice Africa, collaborating with global talents like Zimbabwe’s Oliver Mtukudzi, and launching the Binti Foundation in 2022 to support women and children's empowerment .
In a powerful cultural moment, she commemorates her silver jubilee by inking a distribution deal with Universal Music Group East Africa, following her induction into Tanzania’s “Hall of Fame” at last year’s Bongo Flava Honors . Lady Jaydee expressed that the milestone validates her legacy and aligns with UMG’s mission to elevate East African voices on the global stage .
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🔊 Why This Matters
It spotlights a remarkable 25-year legacy for one of East Africa’s most enduring female artists.
The UMG partnership marks a new global distribution chapter—potentially giving her music unprecedented reach.
Lady Jaydee’s continued advocacy—through music, mentorship, and philanthropy—reinforces her influence beyond entertainment.